Speaking & Writing

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25+ sessions & interviews · 10 articles · Dreamforce · World Tour · DevOps Dreamin · since 2022

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On stage

Sessions
    2026
    DreamforceSep 17, 2026

    Design a DevOps Strategy for Multi-Org Implementations

    Designing a DevOps strategy that holds up across multiple Salesforce orgs: release pipelines, branching models, metadata boundaries, and the governance that keeps them aligned.

    Apex Hours

    Automate UI Testing with AI and UTAM

    How AI agents use UTAM's typed page objects to create, run, and maintain Salesforce UI tests: from natural-language test descriptions to self-healing test suites. With Sebastiano Schwarz.

    Architect Dreamin' Helsinki

    Drawing the Unseen: How to Diagram AI in Your Salesforce Architecture

    Visualizing AI components in Salesforce architecture diagrams: notation, patterns, and how to make the invisible data flows of agents, prompts, and grounding tangible.

    Architect Dreamin' Helsinki

    Roadmapping for Success: Elevate Your Stakeholder Buy-in

    Hands-on workshop with the Victory Fashion scenario, distractor cards, and a facilitator playbook: turning architecture roadmaps into stakeholder buy-in.

    Albania Dreamin'

    Diagnose a Monolithic Salesforce Org with Scale Center

    How to identify architectural bottlenecks in monolithic Salesforce orgs using Scale Center, with orgpulse as an open-source diagnostic tool.

    Wir Sind Ohana

    5 Agentforce Antipatterns

    Five common pitfalls when designing Agentforce agents, and how to avoid them with proper grounding, scoping, and data hygiene.

    Wir Sind Ohana

    Ask Me Anything

    An open Q&A session: architecture, governance, and the Salesforce ecosystem. No slides, no agenda. Just answers.

    DevOps Quick Bites

    How AI will reframe how we approach our day-to-day roles

    Interview on the journey into Salesforce DevOps and how AI is reshaping architect and developer roles day to day.

    2025
    Odaseva Data Innovation Forum

    Overcoming Agentforce Antipatterns

    Overcoming Agentforce antipatterns with the right data management, presented to data leaders in Paris.

    World Tour Frankfurt

    Wie Bosch mit CRM-as-a-Service die Zukunft vorantreibt

    Enterprise CRM strategy at scale: how Bosch leverages CRM-as-a-Service to drive digital transformation across the group.

    Apex Hours

    GraphQL to improve Data Gathering in Salesforce

    Why GraphQL is a game-changer for efficient data retrieval in Salesforce, with patterns and real-world examples.

    Apex Hours

    5 Things Salesforce Developers Should Know About LWC

    Five essential tips for Lightning Web Component developers: from reactivity patterns to performance best practices.

    Dreamforce

    Mastering Project Management for Admins

    A practical guide for Salesforce Admins to manage projects effectively: scope, stakeholders, and delivery.

    TDX

    Streamline Salesforce E2E UI Testing with UTAM

    How UTAM (UI Test Automation Model) enables stable, maintainable end-to-end tests for Salesforce applications.

    Conga Connect

    Contract Lifecycle Management with AI

    Speaker session at Conga Connect in Orlando on applying AI across the contract lifecycle.

    DevOps Dreamin

    Empowering Cross-Functional Teams with Scratch Orgs

    How Scratch Orgs and modern DX tooling enable cross-functional teams to ship faster with confidence.

    Architect Dreamin' London

    Roadmapping for Success

    From vision to execution: how to build Salesforce roadmaps that align stakeholders and deliver outcomes.

    Architect Dreamin' London

    Bridging the Gap: From Technical Solutions to Business Value

    How architects can translate technical decisions into business outcomes that resonate with stakeholders.

    Architect Dreamin' London

    The Influential Architect: Storytelling Frameworks That Drive Stakeholder Buy-In

    Storytelling techniques for architects: how to frame technical narratives that move decision-makers to action.

    2024
    Dreamforce

    5 Case Studies: Real-World Wins with Well-Architected

    How to apply Salesforce Well-Architected in the real world, shown through five case studies from enterprise projects.

    Dreamforce

    Modern Architecture with Salesforce MVPs & CTAs

    A candid panel on modern Salesforce architectures: the good, the bad, and the ugly patterns from real-world enterprise deployments.

    Dreamforce

    Personalize and Automate for Marketing Professionals

    How marketing teams can leverage personalization and automation in Salesforce to drive measurable campaign results.

    Wir Sind Ohana

    Ask Me Anything

    An open Q&A session: architecture, career, Salesforce ecosystem. No slides, no agenda. Just answers.

    Architect Dreamin' Berlin

    CTA Mock Judge

    Judge on a mock CTA review board: candidates present a full scenario solution and defend it under the same time pressure as the real exam.

    Architect Group Berlin @ SumUp

    Berlin Salesforce Architect Easter Meetup

    Community meetup hosted by SumUp: lightning talks alongside Ranko Miklin, Maurizio, and Johann Furmann, undeterred by an S-Bahn strike.

    2023
    2022
    World Tour Munich

    How to fund and establish a Salesforce CoE?

    A blueprint for launching and funding a Salesforce Center of Excellence: from business case to operating model.

    Writing

    Articles on Medium: Capgemini Salesforce Architects publication.