Speaking & Writing

← Back to Professional

20+ sessions & interviews · 9 articles · Dreamforce · World Tour · DevOps Dreamin · since 2022

2026
Dreamforce

Governing AI at Enterprise Scale

How enterprises keep agentic AI on Salesforce governable — guardrails, operating models, and architecture decision-making at scale.

SF Developer Group Farmington (Virtual)

Automate UI Testing with AI and UTAM

How AI agents use UTAM's typed page objects to create, run, and maintain Salesforce UI tests — from natural-language test descriptions to self-healing test suites. With Sebastiano Schwarz.

Architect Dreamin' Helsinki

Drawing the Unseen: How to Diagram AI in Your Salesforce Architecture

Visualizing AI components in Salesforce architecture diagrams — notation, patterns, and how to make the invisible data flows of agents, prompts, and grounding tangible.

Architect Dreamin' Helsinki

Roadmapping for Success: Elevate Your Stakeholder Buy-in

Hands-on workshop with the Victory Fashion scenario, distractor cards, and a facilitator playbook — turning architecture roadmaps into stakeholder buy-in.

Albania Dreamin'

Diagnose a Monolithic Salesforce Org with Scale Center

How to identify architectural bottlenecks in monolithic Salesforce orgs using Scale Center — with orgpulse as an open-source diagnostic tool.

Wir Sind Ohana

5 Agentforce Antipatterns

Five common pitfalls when designing Agentforce agents — and how to avoid them with proper grounding, scoping, and data hygiene.

Wir Sind Ohana

Ask Me Anything

An open Q&A session — architecture, governance, and the Salesforce ecosystem. No slides, no agenda. Just answers.

DevOps Quick Bites

How AI will reframe how we approach our day-to-day roles

Interview on the journey into Salesforce DevOps and how AI is reshaping architect and developer roles day to day.

2025
World Tour Frankfurt

Wie Bosch mit CRM-as-a-Service die Zukunft vorantreibt

Enterprise CRM strategy at scale — how Bosch leverages CRM-as-a-Service to drive digital transformation across the group.

Apex Hours

GraphQL to improve Data Gathering in Salesforce

Why GraphQL is a game-changer for efficient data retrieval in Salesforce — with patterns and real-world examples.

Apex Hours

5 Things Salesforce Developers Should Know About LWC

Five essential tips for Lightning Web Component developers — from reactivity patterns to performance best practices.

Dreamforce

Mastering Project Management for Admins

A practical guide for Salesforce Admins to manage projects effectively — scope, stakeholders, and delivery.

TDX

Streamline Salesforce E2E UI Testing with UTAM

How UTAM (UI Test Automation Model) enables stable, maintainable end-to-end tests for Salesforce applications.

DevOps Dreamin

Empowering Cross-Functional Teams with Scratch Orgs

How Scratch Orgs and modern DX tooling enable cross-functional teams to ship faster with confidence.

Architect Dreamin

Roadmapping for Success

From vision to execution — how to build Salesforce roadmaps that align stakeholders and deliver outcomes.

Architect Dreamin'

Bridging the Gap: From Technical Solutions to Business Value

How architects can translate technical decisions into business outcomes that resonate with stakeholders.

Architect Dreamin'

The Influential Architect: Storytelling Frameworks That Drive Stakeholder Buy-In

Storytelling techniques for architects — how to frame technical narratives that move decision-makers to action.

2024
Dreamforce

Modern Architecture with Salesforce MVPs & CTAs

A candid panel on modern Salesforce architectures — the good, the bad, and the ugly patterns from real-world enterprise deployments.

Dreamforce

Personalize and Automate for Marketing Professionals

How marketing teams can leverage personalization and automation in Salesforce to drive measurable campaign results.

Wir Sind Ohana

Ask Me Anything

An open Q&A session — architecture, career, Salesforce ecosystem. No slides, no agenda. Just answers.

Architect Group Berlin @ SumUp

Berlin Salesforce Architect Easter Meetup

Community meetup hosted by SumUp — lightning talks alongside Ranko Miklin, Maurizio, and Johann Furmann, undeterred by an S-Bahn strike.

2023
2022
World Tour Munich

How to fund and establish a Salesforce CoE?

A blueprint for launching and funding a Salesforce Center of Excellence — from business case to operating model.

Writing

Articles on Medium — Capgemini Salesforce Architects publication.